Shop Local. Keep Dollars in Your Community.
In 2023, Americans spent an estimated $4.51 trillion at local stores, which was 54.3% of all retail sales.
For every $100 spent at local stores, $68 stays in the local economy. This is more than three times the amount that stays in the local economy when shopping at chain stores.
57% of Americans say they are willing to pay more to support local businesses.
54.81% of Americans shop locally at least once a month. 60% of Americans shop at small businesses more during the holidays.